Corporate identity is the union of different concepts such as mission, culture or personality.
The designer's objective is to understand these concepts in order to translate them into images that reflect that identity and make it transparent to the target public or clients of a certain business, company or institution.
Over the years I have had the opportunity to work at different levels, from the design of graphic brands, to being in charge of all the graphic communications of a company, the following is a sample of those jobs.
